1977 – Sumário da segunda edição americana

PREFACE TO THE FIRST EDITION [Denise Scott Brown e Robert Venturi]

PREFACE TO THE REVISED EDITION [Denise Scott Brown]

PART I
A SIGNIFICANCE FOR A&P PARKING LOTS, OR LEARNING FROM LAS VEGAS

A Significance for A&P Parking Lots, or Learning from Las Vegas
Commercial Values and Commercial Methods
Billboards Are Almost All Right
Architecture as Space
Architecture as Symbol
Symbol in Space before Form in Space: Las Vegas as a Communication System
The Architecture of Persuasion
Vast Space in the Historical Tradition and at the A&P
From Rome to Las Vegas
Maps of Las Vegas
Main Street and the Strip
System and Order on the Strip
Change and Permanence on the Strip
The Architecture of the Strip
The Interior Oasis
Las Vegas Lighting
Architectural Monumentality and the Big Low Space
Las Vegas Styles
Las Vegas Signs
Inclusion and the Difficult Order
Image of Las Vegas: Inclusion and Allusion in Architecture
STUDIO NOTES

PART II
UGLY AND ORDINARY ARCHITECTURE, OR THE DECORATED SHED

SOME DEFINITIONS USING THE COMPARATIVE METHOD
The Duck and the Decorated Shed
Decoration on the Shed
Explicit and Implicit Associations
Heroic and Original, or Ugly and Ordinary
Ornament: Signs and Symbols, Denotation and Connotation, Heraldry and Physiognomy, Meaning and Expression
Is Boring Architecture Interesting?

HISTORICAL AND OTHER PRECEDENTS: TOWARDS AN OLD ARCHITECTURE
Historical Symbolism and Modem Architecture
The Cathedral as Duck and Shed
Symbolic Evolution in Las Vegas
The Renaissance and the Decorated Shed
Nineteenth-Century Eclecticism
Modem Ornament
Ornament and Interior Space
The Las Vegas Strip
Urban Sprawl and the Megastructure

THEORY OF UGLY AND ORDINARY AND RELATED AND CONTRARY THEORIES
Origins and Further Definition of Ugly and Ordinary
Ugly and Ordinary as Symbol and Style
Against Ducks, or Ugly and Ordinary over Heroic and Original, or Think Little
Theories of Symbolism and Association in Architecture
Firmness + Commodity ≠ Delight: Modem Architecture and the Industrial Vernacular
Industrial Iconography
Industrial Styling and the Cubist Model
Symbolism Unadmitted
From La Tourette to Neiman-Marcus
Slavish Formalism and Articulated Expressionism
Articulation as Ornament
Space as God
Megastructures and Design Control
Misplaced Technological Zeal
Which Technological Revolution?
Preindustrial Imagery for a Postindustrial Era
From La Tourette to Levittown
Silent-White-Majority Architecture
Social Architecture and Symbolism
High-Design Architecture
Summary

APPENDIX: ON DESIGN REVIEW BOARDS AND FINE ARTS COMMISSIONS

BIBLIOGRAPHY

CREDITS

Fonte(s): VENTURI, Robert; SCOTT BROWN, Denise; IZENOUR, Steven. Learning from Las Vegas: the forgotten symbolism of architectural form. 2. ed. Cambridge; Londres: MIT Press, 1977. 192 p. [Primeira edição em 1972]